The learnings of Jerry Maguire on social media and paid postings

by Laurent François

Sometimes, the relationship between a digital influencer who writes paid reviews and a brand seems quiet touchy :

“Most people seem to be fine with the idea of advertising via. sponsored reviews as long as the bloggers mention that this particular advertising post is a sponsored review. A lot of bloggers are not comfortable with reviewing products and pretending to like them just to bring in some extra money. They want to show loyalty to their visitors and only recommend something that they really feel is a good product.”

Where’s the border between a threat against independance and a normal way to value a daily work ?

“This posting doesn’t mean that I condemn paid blog postings (I even have a TLA banner on the right), but I sometimes agree with Matt Cutts when him and the Google team “threatens” to penalize sites, that create paid blog posts. The relatively new Google spam reporting system is a little bit harsh, but currently I don’t see another way for Google to keep their index clean.”

The thing is that there are at least 2 issues :

  • first, you have to be transparent with the people who follow your blog (on RSS readers, on your space etc.). Anyway your reputation is at stake, so if you lie to them one time, they won’t visit you again a second time. It’s a deal between you and them, as in an offline relationship: give and do what you would allow that others do
  • then, don’t forget that it’s also a deal between people who are not “pure” followers: for example, the first page of newspapers is now, on many topics, the first page of a search engines like Google. So don’t abuse the (un)lucky passengers: they need to find explicit indications of where they are. Maps and again maps.

Finally, we definitely have to defend our freedom of speech. Because in social media, we’re not Jerry Maguire:

[Rod has just told Jerry he will keep him as his agent]
Jerry Maguire: That’s, that’s great. I’m very… happy.
Rod Tidwell: Are you listenin’?
Jerry Maguire: Yes!
Rod Tidwell: That’s what I’m gonna do for you: God bless you, Jerry. But this is what you gonna do for me. You listenin’, Jerry?
Jerry Maguire: Yeah, what, what, what can I do for you, Rod? You just tell me what can I do for you?
Rod Tidwell: It’s a very personal, a very important thing. Hell, it’s a family motto. Are you ready, Jerry?
Jerry Maguire: I’m ready.
Rod Tidwell: I wanna make sure you’re ready, brother. Here it is: Show me the money. Oh-ho-ho! SHOW! ME! THE! MONEY! A-ha-ha! Jerry, doesn’t it make you feel good just to say that! Say it with me one time, Jerry.
Jerry Maguire: Show you the money.
Rod Tidwell: Oh, no, no. You can do better than that, Jerry! I want you to say it with you, with meaning, brother! Hey, I got Bob Sugar on the other line; I bet you he can say it!
Jerry Maguire: Yeah, yeah, no, no, no. Show you the money.
Rod Tidwell: No! Not show you! Show me the money!
Jerry Maguire: Show me the money!
Rod Tidwell: Yeah! Louder!
Jerry Maguire: Show me the money!
Rod Tidwell: Yes, but, brother, you got to yell that shit!
Jerry Maguire: Show me the money!
Rod Tidwell: I need to feel you, Jerry!
Jerry Maguire: Show me the money!
Rod Tidwell: Jerry, you got to yell!
Jerry Maguire: [screaming] Show me the money! Show me the money!
Rod Tidwell: Do you love this black man!
Jerry Maguire: I love the black man! Show me the money!
Rod Tidwell: I love black people.
Jerry Maguire: I love black people!
Rod Tidwell: Who’s your motherfucker, Jerry?
Jerry Maguire: You’re my motherfucker!
Rod Tidwell: Whatcha gonna do, Jerry?
Jerry Maguire: Show me the money!
Rod Tidwell: Unh! Congratulations, you’re still my agent.

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