Archive for December, 2008

December 31st, 2008

"Torches of freedom", storytelling and social media

by Laurent François


I’m currently reading Edward Bernays’ book, “Propaganda”. Ed Bernays is the father of public relations and spin.
And he develops many examples, like the “torches of freedom” during Easter Parade in New York City, 1929.

At the end of 1920s, American Tobacco company was claiming that if women don’t smoke, it means that they miss 50% of sales.

So, how to make the opinion support the idea that smoking is good? Good question, rational answers would be: no way! Unless cigarets become a symbol of women sexual freedom.
That’s what’s happened. Creating a divide of opinion, it’s already influencing.

What’s the point? That in causes like in literature, there are good and bad stories. Good news is that we now can say and claim through online expression when we don’t agree.

Happy new year.

December 30th, 2008

The Jeff Pulver 2009 Breakfast Tour (Jan / Feb ) 2009

by Laurent François

Jeff Pulver, the famous blogger and entrepreneur has just released his schedule for his 2009 Breakfast Tour.
Damn, there’s no meeting -yet- in Europe but I’m sure there will !

The Jeff Pulver 2009 Breakfast Tour (Jan / Feb ) 2009

Jan 13 – Los Angeles: http://www.facebook.com/event.php?eid=103497855513
Jan 14 – San Francisco: http://www.facebook.com/event.php?eid=51293047564
Jan 21 – New York City: http://www.facebook.com/event.php?eid=41315663830
Jan 22 – Boston: http://www.facebook.com/event.php?eid=53800458616
Jan 28 – London: http://www.facebook.com/event.php?eid=41606167932
Feb 4 – Philadelphia : http://www.facebook.com/event.php?eid=45808186679
Feb 5 – Washington DC: http://www.facebook.com/event.php?eid=40803804460

Mar 31 – Tel Aviv (event not open yet)

More dates will be added in the days and weeks ahead

December 30th, 2008

Digital life after death: are social media ready for this human stage?

by Laurent François


Digital life after death…It can appear like a morbid thought, but hey, isn’t our digital presence a kind of new capital that our relatives could inherit? Here’s a question by JD Lasica:

“What becomes of our online life, conversation, possessions (copyright), etc. after we dies? French law has taken this into account for digital content protected by intellectual property. But what about conversations, family photographs and other items?”

This video is pretty interesting: it displays some recent examples of how people dealt with death online, how parents managed their kids’ patrimony etc.

It’s astonishing to see how unready to death our social media are: no possibility to easily share all our accesses to someone we trust, no rule for that on Facebook. It’s like we were timeless, whereas only our ideas and digital footprints are.

Finally, social media are just following some Western attitudes towards death. I’d like to quote an analysis of Philippe Arriès’ book, The Hour of Our Death :

“hence the growing fear of the afterlife, new conceptions of the Last Judgment, and the first attempts (by Masses and other rituals) to guarantee a better life in the next world. In the 1500s attention shifted from the demise of the self to that of the loved one (as family supplants community), and by the nineteenth century death comes to be viewed as simply a staging post toward reunion in the hereafter. Finally, Ariès shows why death has become such an unendurable truth in our own century—how it has been nearly banished from our daily lives—and points out what may be done to “re-tame” this secret terror.”

I’d like to know more about what other cultures think of social media & death. I haven’t found any relevant thing in English and / or French. If you have an idea: comment ! :)

December 30th, 2008

How to make a great web-show? Some advice with Epic Fu

by Laurent François


We’re more and more to wonder if we should not go for a web TV show. Problem is: how to start ?
This video made by Epic FU is a good kick-off, gives many advice and resources…AND examples.

  • lights?
  • post-production?
  • topics?

And of course: content is king!

December 29th, 2008

Digital native: a passive marketing notion

by Laurent François

Marketing notions often give the strange feeling to be self-evidence. You know, “the” consumer, “the” advocates, “the” blogger…The problem is that sometimes it becomes the only basis for a full book, pamphlet, argument, whereas it should just remain as a simple categorization.

But we all need to earn money, don’t we ? :p
So the very last popular marketing notion is “digital natives“. That’s pretty useful, because it positions some people IN and some people OUT. Yeepee! They reintroduced this idea of territory even in social media. But it does not match all the real facts.

  1. First, what can we do with older people ? It’s a big problem, since they’re one of the most connected category, and learnt how to use all our web 2 magic tools. They have time to test them, and they also have money to buy some devices. Damn. Should I call grand-daddy “baby” ?
  2. Then, ok, babies are now exposed to 6, 7 or 8 screens. Great. But to know how to play with a Wii does not mean that you know how to read what you’re actually reading/using. To get the capalities to find the good information, to understand the issues, it’s not innate. You need a kind of music theory background before playing piano. Otherwise you just don’t know how to use it, you only play tricks.

So talking about “digital natives” mustn’t lead us to resign from our educative role and from the fact that WE build the usage of these tools. Literacy?

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