Archive for December 3rd, 2008

December 3rd, 2008

"Context is King": why when you blog, you cannot avoid the "Us"

by Laurent François

I read a great article written by Joshua Porter about the Tyranny of Context:

“Anyway, I think this all comes down to what I’m going to call The Tyran”ny of Context. When we’re in the context of our lives, using technology to augment our daily activities, we don’t think about it as technology, per se. We see it as a tool to help us do fun things. But when we sit back and look at technology from afar, away from the details of context, well we often have a less positive view of it. This is precisely how the very same person who says that people watch way too much TV are then absolutely captivated when they can see the beads of sweat on Kevin Youkilis’ face when viewing a Red Sox game in HD. (that would be me)

And I think this is why context is so hard to design for. We often don’t know why other people find technology valuable…they’re using it in countless ways within their own life. To the causal outsider it looks like they’re just wasting time, but to them it’s merely what they do. To us its merely what we do.”

It becomes more and more complicated now that the context is driven both by the users and by your personal online & offline journey.

  • you need to inform your “followers” of the journey you’re experiencing, otherwise they cannot get the full context. The problem is: how to keep your privacy…private, and the other question is: if you start talking online, and that you become popular, does it mean that it always drives you to become a public icon
  • you need to know more or less what the guys who answer you are doing or have done, for the same reasons
  • + you need to be informed at the “macro” level of what’s going on in the world, or more precisely in the social world you live and interere in

It seems like it’s time devastating. I know it ’cause I also live it :)

I’d like to know the views of you guys:

1 – Duct Tape Marketing
2 – Church of the Customer
3 – CopyBlogger
4 – Web Strategy by Jeremiah
5 – Chris Brogan
6 – Search Engine Guide
7 – Logic + Emotion
8 – Influential Marketing
9 – Daily Fix
10 – Jaffe Juice
11 – Converstations
12 – The Viral Garden
13 – What’s Next
14 – Conversation Agent
15 – Drew’s Marketing Minute
16 – The Social Media Marketing Blog
17 – Being Peter Kim
18 – Social Media Explorer
19 – Emergence Marketing
20 – Greg Verdino’s Marketing Blog
21 – The Social Customer Manifesto
22 – Techno Marketer
23 – Paul Isakson
24 – Spare Change
25 – Movie Marketing Madness

have a good day!

December 3rd, 2008

"Internet Symphony No. 1 — Eroica.": YouTube closer to people’s real affinities

by Laurent François

YouTube announced a great initiative, called YouTube Symphony Orchestra, featuring a collaboration of “wannabe musicians with Carnegie Hall, conductor Michael Tilson Thomas, composer Tan Dun and others“. Explanations :

“The announcement heralds the beginning of a global initiative between YouTube and the classical music world with the enthusiastic participation of such luminaries as Thomas and the pianist Lang Lang, and many elite orchestras, including the London Symphony.

It’s a stark melding of high and low culture, complete with the “Idol”-style competition.”


From a social media point of view, this project goes a little bit deeper towards “real people”. The affinity is the key asset, which will regroup and engage a wide diversity of individuals, from different social spheres.
Ok, the field is still a bit elitist: classical music. But we can imagine this kind of mechanism into a great scope of interests. The relationship between the brand and the interested musicians is direct, no 3rd part.
Great idea. Can’t wait to see the result.