Archive for December 18th, 2008

December 18th, 2008

Are social media a die-hard territory?

by Laurent François

Most of the time, when we talk about social media and more generally internet, some clients and friends say that it is a very dangerous place. Not only because of porn / illegal / anonymous contents, but because there would be a kind of unrestricted, lewd attitude online.

Some ideas about that:

  • in fact, people can react very aggressively online. The question is: does it matter? I would say yes if people get connected together and if the reason why they are angry is true. You deserve the reaction that is created. I would also say that if you have a wrong position, or that you try to dismantle one’s reputation without any true basis, you’ll probably get a bad buzz yourself. The mights and magics of autoregulation online 😉
  • getting a comment or cons on an article can be in fact very positive. You’ll get the opportunity to argue, to prove the relevance of your position. And if you’re smart enough, you’ll be able to add value to your original content
  • finally it’s all about leading a story from a point A to a point B. If you just aggresively answer without any new idea or contribution, you remain @ point A. That’s the reason why we should all ignore Loren Feldman‘s provocations. Because what he says is not an argument, nor a story, but a static anti-position. According nothing to someone’s views is probably a hundred times stronger than trying to change someone’s mind.

Finally, you should not be scared of going online. Once you’re authentic and open to conversation, you have probably a lot to get from social media.

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