Make the Web 2.0 obvious for everybody in an enterprise, like a pragmatic fact, not an ideological one

by Laurent François

To follow our discussions about how you have to filter the proper information, here’s an interesting information read this morning:

“Steve Rubel has a post pointing to an “Information Overload Calculator” from the research firm Basex that is estimating that information overload costs the U.S. economy $900 billion per year in “lowered employee productivity and reduced innovation.” The reason? People are spending up to half their day managing and searching for information.”

So basically, what does it mean? That if we have all the required tools to understand how to go faster, it’s not yet popular in enterprises.

For example, we want to establish an ‘internal Facebook’ within our organizations, but our earlier efforts with ‘expertise directories’ failed at an appalling rate. What personal motivations amongst our staff are we going to target to obtain success this time around?
We know that in most organizations, personalisation often doesn’t work, and ‘my sites’ will not be used. So why are so many organizations betting their entire strategies on one (or both) of these two approaches?
On the other hand, projects by organizations such as British Airways and Scottrade show us some of the many Enterprise 2.0 approaches that do work in practice.
I think there are many important changes to make, and much success to be found. So let’s take a middle road, experimenting with new ideas but focusing on delivering success right now.

“Evangelization” is probably too aggressive to be efficient. And in a Web 2 approach, going in a vertical / crusade effort is in a way antithetical.
It’d be more interesting to start with local / daily employees’ concerns, and find an inductive reasoning. Like solving a problem to make the Web 2.0 obvious for everybody, like a pragmatic fact, not an ideological one.

Otherwise you can alway try the Nokia unloader :)

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