Archive for January 5th, 2009

January 5th, 2009

Ad of the day: Start a healthier relationship (Nissan): a good principle for online conversations

by Laurent François


Nissan tells us to start a healthier relationship…true for way of life, and also for online conversations
This was my ad of the day.
And guess what: see you tomorrow!

Advertising Agency: JMD Communications, Santurce, Puerto Rico
Creative Director: Carlos Dávila
Art Director: Rafael Rodríguez
Jr. Art Director: Adalberto Torres
Copywriter: Brenda Rosario
Photographer: Reynaldo Torres, VRey Studio
Production House: Latitude
Producer: Santos Rivera
Director: Angel Traverso
Published: August 2008

January 5th, 2009

The future of social web for Forrester: change management at stake

by Laurent François

Forrester and Jeremiah Owyang share a very nice presentation about the future of social web. Despite the fact that it looks like a work-in-progress, some elements are really important to consider.
What’s really interesting concerns not only the external relationships that a brand has to build, but also the dramatic change management it has to organize within its organization.
Structure your assets before going out ! And do like Avril Lavigne: get ready.