Archive for January 11th, 2009

January 11th, 2009

Liz Strauss wrote that I’m an official SOB. My ego is fine, don’t worry :)

by Laurent François

Liz Strauss just wrote on her blog that I’m one of her week 168 SOBs (Successful and outstanding bloggers). Wow!
So I don’t really know what it means, but my ego was pretty happy of that today. Thank you Liz!

Viva Social Media Reloaded!

January 11th, 2009

Why current Twitter tactics for brands are now starting to bore consumers (and me)

by Laurent François

Many guys predict 2009 as the Twitter year.

Cool. So what?

Many brands, PR agencies etc. start following bloggers on Twitter. And guess what: it does not work pretty well. Here are the reasons why:

  • getting in touch with a brand whereas you did not ask for that is not a natural process
  • I usually don’t follow institutions or brands. But I follow spontaneously people I know, I want to know or that someone suggests me
  • I sometimes follow event-accounts, in order to be aware of what’s going on, what’s “live”, and to know who’s in the room I am

Something is missing in the current tactics I experience as a blogger:

  • brands or agencies contact me without giving me anything in exchange
  • their accounts are just a press releases sender

Why would I follow them? I’m now even bored when I receive again an email saying “*** is now following you”.

So, what should agencies or brands do?

They should be embodied by someone: it’s more powerful to be followed by an account executive or by the startup’s CEO than by a logo. You want to know someone, you want to experience the conversation. You want an authentic relationship, you don’t want to talk to an automatic server. You need to show the value someone will get if he/she gives you time.

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