Archive for January 15th, 2009

January 15th, 2009

Ad of the day #4 : "The Reproductive Health Bill. Don’t let someone else decide for you" – inspiring photography

by Laurent François

I don’t like trash-style when there’s no narration beyond, no content. But I like when it targets tabus and want to make people react, in a good or bad manner.
That’s why I like this ad: both shocking & engaging. through Adsoftheworld (again!)


“BBDO Guerrero Manila created this print campaign for the Reproductive Health Bill CampaignThe Philippines has one of the fastest growing populations in Asia. Which has a major social and economic impact on the country, especially on the millions living in poverty. For these people, there is no family planning advice or contraception available. As a result, nine-child families are commonplace and unwanted pregnancies are rife (between 600,000 and 800,000 abortions are carried out every year).
But the Reproductive Health Bill, which would help address some of these issues, is regularly prevented from being passed thanks to the efforts of a powerful, wealthy minority.”

Advertising Agency: BBDO Guerrero, Manila, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Art Director: Dale Lopez
Photographer: Paolo Gripo
Retoucher: Manny Vailoces
Copywriter: Tim Villela
Producer: Al Salvador
Account Services: Karen Go
Via: bestadsontv

January 15th, 2009

Gaza, hotter than ever in conversations: social media insights that are not covered by traditional media

by Laurent François


Google Trends has the strong asset to show what’s the search volume for specific queries, and to compare it through the years.
This visual demonstrates that Gaza has never been as searched as now. Other surprize: we could guess an increase of the search because of an American interest, but in fact Turkish citizens seem to be the more commited. On the Asian side: Indonesia also seems concerned; an important information is that Indonesia is the country with the most numerous Muslims

It’s prety interesting to see that traditional media don’t talk much about how the conflict is perceived in Turkey or Indonesia.

Maybe because there’s still something stronger than social media & people expectations: information stereotypes ?

Twitter discussions prove what we observe on Google Trends :

most popular trends on twitter ever since we started (05.12.2008)

#tcot 587.35 Xmas 515.50 Shorty Award 431.35 iPhone 421.50
Santa 397.15 #Gaza 365.25 Christmas 338.20 Gaza 195.45