Archive for January 26th, 2009

January 26th, 2009

Map of the social networks in the world: between cultures and first-mover effect

by Laurent François

What’s funny when you talk about social media with people is that there’s a direct link with Facebook or MySpace.
And I’m the first to use and abuze it. Nonetheless when you look at this map, you understand that social networks success depend on 2 elements:

  • first mover effect: that’s why Skyblog (Skyrock blogs) is still number one in France
  • cultural territory: there are local specificities that fit better with local people. That’s the reason why Cyworld’s so good in Asia, for instance

So yes, maybe the web is helping cultures to survive, at least for those that got an access to the web. We’re one billion now online. What about the 5 left?

A popularity of few does not mean a popularity of many.