Damon Weaver: a digital influence program to reach President Obama

by Laurent François

Imagine. You’re a kid, but a brilland media. One of your dream & challenge is to meet President Obama. What should you do? Context:

“One of the realities that journalists hoping to cover the inauguration of President-Elect Barack Obama are confronting is that there isn’t going to be enough room for all of them, because Washington, DC will instead be filled by four million people and their terrible, hulking tour buses. The Politico’s Sarah Abruzzese, noting that journalists are just not being laid off fast enough to avert this crisis, reports that the bad news shall be handed down to hopeful journalists very soon”

Your assets:

  • you’re a kid (remember!) and you give refreshing thoughts
  • you’ve developped a community of supporters online thanks to KEC TV “an award winning television news program that is broadcasted to the 500 students at KEC/Canal Point Elementary. The news program is completely produced by a selected group of 5th and 6th grade students.”
  • you meet Dwyane Wade the Miami Heat superstar and you propose him an engagement program: ask him to challenge President Obama on a 1 to 1 basketball play if he allows Damon Weaver to interview him
  • you broadcast this bet among your supporters and some media start talking about that
  • you give President Obama value for his potential agreement: popularity, closeness with American citizens and their daily interests, a good story to tell
  • [it works]
  • you thank your community and let it know what will happen next


    To conclude, I quote Sara B


    “It’s so awesome to think that this kid might go all the way through his tween and teen years with Obama as president.”


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