Michael Reissinger: "A Short History of Marketing" in Western countries

by Laurent François

Here’s an interesting video trying to sum up what’s happened during the last decades in marketing, and the relationships that a consumer has with brands.

Funny & easy to understand…Nonetheless it’s very “Western countries”-oriented: what about countries that got an access to mass consumption later and the consequences in terms of marketing? Did it follow the same trends at the same pace?

Thanks Renaud for finding it!

One Comment to “Michael Reissinger: "A Short History of Marketing" in Western countries”

  1. You’re welcome Laurent.

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