New media on the rise, but the oldest one even faster: people

by Laurent François

“The declining usage for old media isn’t much of a surprise. But looking at the growth rates for different forms of new media, it’s apparent that some tools are catching on way faster than others, also not a surprise if you consider the topics we tend to focus on: social networking, blogging, and video. In all, the study re-enforces what you should be focusing on and prioritizing if you’re responsible for getting a company up-and-running in the world of new media.”

Read on Mashable this morning.
Few points caught me in this graph:

  • Local “print” news are absolutely not decreasing: local is back, and people want to read contents they experience
  • Company websites are on the rise: it’s probably because it is a source of influence (so to say, consumers look for information and legitimately think that if the company lies, it’ll be bashed)
  • Advice and peer to peer recommendations are still increasing: certainly because people have less and less time to solve problems and so need quick access to information aka their relatives/friends/peers

If “old media” are on the way down, there’s an older medium to be considered: people themselves!

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