Archive for January, 2009

January 26th, 2009

Map of the social networks in the world: between cultures and first-mover effect

by Laurent François

What’s funny when you talk about social media with people is that there’s a direct link with Facebook or MySpace.
And I’m the first to use and abuze it. Nonetheless when you look at this map, you understand that social networks success depend on 2 elements:

  • first mover effect: that’s why Skyblog (Skyrock blogs) is still number one in France
  • cultural territory: there are local specificities that fit better with local people. That’s the reason why Cyworld’s so good in Asia, for instance

So yes, maybe the web is helping cultures to survive, at least for those that got an access to the web. We’re one billion now online. What about the 5 left?

A popularity of few does not mean a popularity of many.

January 25th, 2009

Ad of the day #6 : Coke Open Happiness aka brands are now between people relationships

by Laurent François

Coke Open Happiness – Library
envoyé par firat

Coca-Cola, Coke. Seduction, a naive image of two teenagers in a library. I like it, because it suggests to my emotions some souvenirs.

It demonstrates that if brands are already between/among people relations, they’re now more and more between people relationships.

Via el maestro Mry.

January 23rd, 2009

Random thoughts about the reasons why Twitter is still a joke for a majority of citizens

by Laurent François

Guess what, I’m sometimes fed up with the Twitter-flavor of the month-killer application-Twisted by the pool (oops)- buzz.

Why that? Because everybody’s claiming that microblogging is THE major trend to get more and better information in 2009. The thing is that I really think that Twitter is still a spin-doctor / PR people / new marketing buddies’ stuff. The information you get online are not yet touching a wide diversity of topics. Except social media / marketing / new journalism, you don’t find enough value on Twitter. It’s even more true in France.

People who are on Twitter in Europe are mostly people working in marketing, communication, internet industry. If you want to target doctors, if you need information because you’re a fireman, if you just want to find interesting links if you’re “just” a normal citizen, you don’t find them on Twitter. (When I say normal, I don’t mean that marketing guys are not normal, haha).

The first limit can be social media experts. Funny to actively declare themselves experts of people who talk online, whereas everybody can potentially talk online. I know few of them, would I know them all? Anyway. Matt wrote an interesting statement:

“The funny thing is, many of the people that I would consider leaders in this space never say “social media expert” or something similar anywhere on their blog/profile/etc. People just know who they are.

So the problem is this: If experts lead the rest of us, and everyone is an expert, then who are they leading?”

The second problem is information bulimia, linked to “followers-finding”. Michael explains a Twitter-rule:

“Now the first symptom of this disease was what I call “social media deafness”, a state that occurs when a person’s social graph exceeds 500+ virtual friends. The result is that the person is a mile wide, but an inch deep. Suddenly the friend you use to know develops amnesia like symptoms and starts ignoring your direct messages — what was first simple Attention-Deficit/Hyperactivity Disorder becomes full blown zombie like state.”

Too much of what is useless and not enough of what is important…Twitter is still a joke for the majority of citizens.

Even if the mechanism of microblogging is certainly the next step forward in new communication, it’s not yet mass, but niche. Then we have to be extremely careful when we propose a Twitter tactics : who and what do we want to reach?

“there’s a world outside”, as Eels sings…

January 22nd, 2009

"Nothing is original" , Jim Jarmusch

by Laurent François

‘Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination…And don ’t bother concealing your thievery—celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from—it’s where you take them to.”

Jim Jarmusch

Cinema sounds like stories. Like the art of telling story. Aren’t stories what we miss, what we expect, what we live for?

A winter in Paris.

Good evening.

via Consumer is boss

January 21st, 2009

"God save the green" with Mareva Galanter, Tamara, Joana Preiss

by Laurent François

Yes, I have to confess, I’m sometimes lazy when it comes to green…Yes but imagine 3 of the sexiest women on Earth tell you that you need to turn off the light, and stop wasting energy, to turn off the heater because you feel hotter…

Meet the girls on Konbini…and ride green!

If you want more information about this cause, go on Nadège Winter blog.