The future of social web for Forrester: change management at stake

by Laurent François

Forrester and Jeremiah Owyang share a very nice presentation about the future of social web. Despite the fact that it looks like a work-in-progress, some elements are really important to consider.
What’s really interesting concerns not only the external relationships that a brand has to build, but also the dramatic change management it has to organize within its organization.
Structure your assets before going out ! And do like Avril Lavigne: get ready.

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