"Twitter structurally dominates Google" (Bruno Walther), from the popular result to the relevant one

by Laurent François

Here’s a nice thought I do totally agree with on Bruno Walther’s blog explaining why Twitter-like are far better than Google :

“Google is about to have a cabalistic vision of Internet: behind chaos, there would be a truth that a mathematical approach could reveal. All is algorithm.
Twitter is based on collective intelligence. And that’s why Twitter is revolutionary. Twitter did not try to create another indexation engine but to embody swarm intelligence concepts, that were developped all through the second half of 20th century.

Twitter is structurally more relevant than Google. Because the sum of all intuitions & experience, so to say of all human intelligence made by your followers, will always be better than an algorithm, whatever its power, whatever its thousands of servers”

And that’s such a good argument, for many reasons:

  • Google is just based on popularity. But if one day for example, an homonym of Clara Morgane or Jayde Nicole discovers a big thing in the medical field, we’d be lost in huge amount of useless popular but not relevant results
  • Google has strong semantic weaknesses : if Google is good for precise queries (like “Sony Z7″ or “ONU + 1422 + resolution”) it’s pretty bad when it comes to interpret questions we ask it. That’s the problem with an algorithm : it’s only a sequence of finite instructions (Wikipedia).Whereas a human conversation goes far beyond a simple binarian Q&A and includes implicit elements
  • Google only gives “online” and public answers. For example, I’ve just asked on Twitter for a good doctor in Paris. I got 5 answers, 2 on instant messengers, and 3 through emails. None of them are on the first page of Google. When it comes to health, I definitely trust offline experience of my contacts, and anyway there’s not yet online recommendation for doctors in France

The only problem for Twitter-like: there’s a discrimination in terms of “social media” capital between people who have one and…the others. But we can guess that it’ll be fixed in few years?

Funny to see that popular online results don’t really serve…the population’s interests

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