Archive for February 18th, 2009

February 18th, 2009

Agent Provocateur insights for relevant social media and PR outreach

by Laurent François

Agent Provocateur gives us funny but relevant insights of what we as PR or communication professionals should not do at all when it comes to outreaching bloggers or digital influencers:

“2. Don’t mix the message. Men have spliced up their idea of a bachelor part into two groups: male bonding through activity (fishing, hiking, camping, etc) or sex-escapes (Hello, Vegas!). Women need to consider similar choices. You can either have a more sedate evening, like the one I am throwing for my friend, or you can go all around town, getting crazy. Both have their merits. However, the two do not mix. Don’t go from sampling wine with grandma to a hotel room with a beefy men and sex toys lying about. Not. A. Good. Idea.”

So to say: personalize the projects in which you want that people get involved. As a blogger, I daily receive a newsletter by Dior. I really like this brand, but I don’t care to get everyday coupons for products that target my parents. Do not mix messages that can belong to the same brand, but that do not target different groups of people! (then change your CRM backoffice…).

February 18th, 2009

Meredith Grey could be a blogger: a communication dilemna for bloggers

by Laurent François

Sometimes, I wonder if I’ll always find my words on my blogs to share some ideas or just chill around with you guys.
I’m happy not be the only one in this communication dilemna:

“Communication. It’s the first thing we really learn in life. Funny thing is, once we grow up, learn our words and really start talking the harder it becomes to know what to say. Or how to ask for what we really need.”

Meredith Grey (Grey’s Anatomy)

Maybe we should just say “hi” and start in the most simple way the conversation. “Coffee someone?”.

February 18th, 2009

Facebook goes back to previous terms of service

by Laurent François

After a wide debate and strong reaction from digital citizens, Facebook decided to maintain its reputation and decided to go back to its previous terms of use.

Here’s what we can read this morning:

Terms of Use Update

Over the past few days, we have received a lot of feedback about the new terms we posted two weeks ago. Because of this response, we have decided to return to our previous Terms of Use while we resolve the issues that people have raised.

If you want to share your thoughts on what should be in the new terms, check out our group Facebook Bill of Rights and Responsibilities.

Good news and good reaction for us. And probably a way to dismantle the “bad buzz” around Facebook. Nonetheless, 3 thoughts:

February 18th, 2009

Hot guy complex and brands: a marketing affair

by Laurent François

Do you remember the famous popular hot guy when you were at highschool? The one that made you feel ugly, more alone, standard? And very strangely, some years laters, things have changed and new leverages are at stake. Body attraction is not only the killer tool. Your authenticity and therefore your imperfections are now your assets.

For the former hot guy, everything flip-flops: it’s like if he was experiencing his own story in the wrong way. Teenage angst is back, whereas he’s about to be a granny. And guess what: he does not understand why it all went wrong.
The same story seems to happen with brands and marketing: if they don’t question themselves, if they don’t go back to their DNA, and ask themselves what their unique value proposition is, they’re certainly about to die. Or even worse: they can annoy us.

Conversations must be engaged, very quickly. Because if you do a one-night stand with a popstar, most of the time you check the day after if he knows how to write a song and believes in it. You cannot live anymore on your old glories. You have to prove and challenge your reputation. Right now.

Photo: Jesse Millian