Archive for February 23rd, 2009

February 23rd, 2009

Ad of the day #9 : IBM Fight Carbon 2 – energy efficiency with Coby Kennedy

by Laurent François

Remember Fight Carbon campaign?

IBM keeps the rock and mobilized Geneviève Gaukler, Coby Kennedy, Parra, Tim Tomkinson to express a simple message: it’s possible to create arts while you reduce pollution.

It happens here:


And it’s Ogilvy that did this campaign. Good job guys!

February 23rd, 2009

TicTac knows how to transform a bad buzz into a successful kick-off

by Laurent François

Here’s what’s happened in a UK soccer match:

“From a drop ball just outside the centre circle on the half-hour, after the Reds had put the ball out of play to allow Emmanuel Mendy treatment for a knock, Blues striker Scott Spencer sportingly kicked the ball back to Reds keeper Martin Hansen.In a scene straight from Question of Sport’s ‘What Happened Next?’ the ball drifted towards the Reds keeper, who lost its flight completely, let it roll through his legs and into the net for the game’s opening goal.Liverpool’s equaliser couldn’t hope to be as dramatic, but it was still another unusual effort.”

Dramatic. Here’s what TicTac did (found on the brilliant Tim Whirledge’s blog). The brand transformed this bad buzz into a funny but relevant meme-extended video, engaging conversation with UK supporters and observers:

After EA Sports and Tiger Woods case it’s a new step forward for PR and social media: when brands become RT-film-makers…

February 23rd, 2009

Best brainstorming / mindmapping tools: from Muji notebooks to softwares

by Laurent François

I asked on Twitter what are the best mindmapping / brainstorming tools. Here are the conclusions of we need :

  • A way to go in a very deep thinking attitude (night, beer, silence?)
  • A way to write what is said (paper or laptop)
  • A way to share thoughts (paperboard, wikis…)
  • A way to implement merrymaking or conviviality

Well, 4 paths to a good co-working!

Laurent : what’s ur favorite tool for mind/brainstorming ?via Twitter – 9:34am – Comment – LikeUnlike – Show Feedback (8)Hide

  1. Steve Evanssteve_e @lilzeon I use Freemind http://bit.ly/1LDfy It’s pretty good for that kind of thing, especially if you get it up on a screen in meetings

  2. Thibaut Thomasthibautthomas @lilzeon paper & pen, Muji notebooks or paperboards.
  3. Laurent Le Coustumer at 9:39am February 23
    beer!
  4. Agathe Nougaret at 9:57am February 23
    chopsticks !
  5. Laurent Le Coustumer at 9:59am February 23
    fortune cookies!

  6. Laurent Enzo François at 10:00am February 23

    not bad. what else?

  7. Laurent Le Coustumer at 10:00am February 23
    Freemind/Mind manager
  8. Laurent Le Coustumer at 10:01am February 23
    (plus beer)

  9. Agathe Nougaret at 10:09am February 23

    Magic markers (yep, to actually write ! you junkies !!)

  10. Laurent Le Coustumer at 10:11am February 23
    “write”?? like with the hand and a pencil?? you freak!
  11. @eni_kao Lack of sleep, red wine, bread and cheese : you get the most strange ideas at 4 o’clock. Some are quite good.

Thanks!