Archive for March 10th, 2009

March 10th, 2009

Ad of the day #10 : Bjorn Borg collection makes sports underwear sexy

by Laurent François


Who said that sports underwear are not sexy?

Found on Trendwatch:

Mix hi-def videos and slow-motion with some swedish marketing for the quirkiest line of underwear ever, and you get, well, some almost not safe for work online product catalog for Bjorn Borg:

March 10th, 2009

AnxietyIndex to help brands better understand what consumers fear

by Laurent François

I found this on CBnews (blog) : “JWT launched a website to help brands better understand consumers anxiety.”
anxietyindex

Funny to see that AnxietyIndex is based on 2 axis : safety/security vs economics. This indicator would be very different in Europe for example, depending on our cultural differences and our daily concerns. The good thing with this positionning is that you have a great prism to promote best practices and case studies…
Just one thing we should not forget: this indicator is just another indicator, and must be used in regards with other tools.