Ad of the #9 : Tamayo Museum – Heart attack

by Laurent François

Tamayo museum goes straight to the point with this ad, which can appear as shocking. Nonetheless, when you compare it to the porno chic recently used by Diesel, there’s a hundred times more sense and narrative for the museum to be a bit “trash”: art is appealing, art is sometimes brutal, art talks to your emotions…and then to your hear. So why not going out of a rigid “museum institution-like” campaign?

Advertising Agency: Draftfcb México
Creative Directors: Yuri Alvarado, Luis Pedro González
Art Director: Gustavo González
Copywriter: Ezra Mochón
Published: November 2008

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