Tamayo museum goes straight to the point with this ad, which can appear as shocking. Nonetheless, when you compare it to the porno chic recently used by Diesel, there’s a hundred times more sense and narrative for the museum to be a bit “trash”: art is appealing, art is sometimes brutal, art talks to your emotions…and then to your hear. So why not going out of a rigid “museum institution-like” campaign?
Advertising Agency: Draftfcb México
Creative Directors: Yuri Alvarado, Luis Pedro González
Art Director: Gustavo González
Copywriter: Ezra Mochón
Published: November 2008