Songs and advertising are very linked. Motto, killer sentences are made to occupy consumers’ mind…like “Open Up” for Nescafé etc.
- we used to know that some original songs were used by brands (ex: Maxwell)
- we’ve experienced the motto repetition
- we now have the advertised chorus “quand c’est court, c’est plus classe, et plus glamour devant la glace” (translation=when it’s short, it’s more trendy, it’s more glam in front of your mirror)
Between discobitch or Yelle…when the new French pop arises in new ads