Archive for March, 2009

March 19th, 2009

A visual brief history of societies influential tools

by Laurent François

Found through Antoine thanks to Webilius.

March 18th, 2009

Engaging consumers: it’s more about a long-term relationship than a one-night stand

by Laurent François

I had a very bad feeling as consumer this afternoon. I went to my closest optician. I had received a discount offer, so as I decided to go there. The first contact was pretty cool. The deal was great. Everything went well. I ordered my lenses, my sunglasses and my normal glasses. I received the two first items on-time. But. Yes there’s a but. Their labs broke my normal glasses, so as they could not deliver them on time. Until now, everything went mad:

  • I was not informed of the delivery process
  • I went to their shop, and I was not well received
  • I don’t have any clear deadline of my purchase

So just a little thought from my side: I won’t go there anymore. My second thought is: it’s good to make a consumer come to your shop. But if your CRM forgets the key R : RELATIONSHIP, and a long-term one, your business is about to die. In our markets, everything is said to be one-to-one. You have to include and consider “accidents” and “events”, and prepare a process to counterstrike.
Apparently, not everywhere.

March 16th, 2009

Cao Ni Ma : semantic counter-attack by Chinese citizens

by Laurent François

I guess you’ve all read about the semantic counterstrike led by Chinese citizens against censorship:

The attack on censorship is three-pronged. First, it is an ‘in your face’ message to the Chinese government that whatever method they employ to censor, it can be defeated raising the question whether any of this effort is worth it to stop the propagation of words and ideas. Second, it encourages the population of China to ridicule the government’s efforts at censorship and join the opposition to it, and finally, it is an embarrassing (for the Chinese government) reminder to the rest of the world that China censors the contents of the internet that is available to its population.

Great news for us: in our liquid modernity, the ways to revolt, claim anti-conformist ideas or opinions is “soluble” in new media, new ways. You can defeat government storytelling if it does not match with your reality.

What’s greater: clandestinity can now “buzz” like a Britney Spear music video.

March 15th, 2009

Google or Yahoo don’t work for freedom. Internet enemies report

by Laurent François

Internet enemies report has just been released thanks to Reporters without borders.

“The 12 ‘Enemies of the Internet’ – Burma, China, Cuba, Egypt, Iran, North Korea, Saudi Arabia, Syria, Tunisia, Turkmenistan, Uzbekistan and Vietnam – have all transformed their Internet into an Intranet in order to prevent their population from accessing ‘undesirable’ online information,” Reporters Without Borders said.”

Censorship and web

“Reporters Without Borders also had a message for the U.S.-based technology companies growing their businesses in these countries: Stop cooperating with these “enemies” of the Internet. “They are aware of what’s going on,” says Clothilde Le Coz, who heads the Internet freedom desk for Reporters Without Borders, referring to Internet giants Google (GOOG), Yahoo! (YHOO), and Microsoft (MSFT). But in many parts of the world, Le Coz says, these companies are “not going far enough” to protect their users from what her group considers repressive governments.”

Basically, Google or Yahoo search engines don’t work for “freedom” or for “citizenship”. They provide a business solution to global and local markets. Funny enough to see that their technology just fits with the price and information makers at the local level.

Good news that citizens all over the world feel concerned about the situation in these countries. A kind of digital influence pressure to share the same level of access to information/communication.

March 13th, 2009

WOM is noise that thinks

by Laurent François

A thought by Victor Hugo seems really powerful to me:

“music is noise that thinks”

All our noises, conversations that seem useless at first sight, can then make sense, if we learn how to sort out, how to filter, how to figure out what’s the whole story about.

Point A, point B, beginning of another episode, chorus, echoes, word-of-mouth marketing could be this noise that thinks.

Social media is about using wind (Twitter) or wood (blogs ?) instruments. About finding a way to organize co-players, to write a whole story.

Good news for us: we think because we talk. So as we create value.