AirAsia: digital influence program to engage a pilot

by Laurent François

AirAsia goes pretty far in terms of digital influence:

So YOU wanna be a pilot? Simple. What do you have to do? Blog. What? Thats it? Yes, you’re reading it right. Blog.

We hope you’re putting your hands in the air because the blog will be giving the opportunity to 10 individuals to live their dreams in the sky. Blog and be a pilot. Simple rules right?

Now, who wants to be a pilot raise your hands in the air right now! Or rather send in your blog entries from 1 April 2009 to 15 May 2009 and change your life right here. Tell us why you deserve 1 of the 10 spots and get a chance to fill up your occupation as a pilot..

It’s a pretty interesting communication:

  • AirAsia targets a specific community: candidates must have “Passed SPM (or its equivalent that is recognized by the Malaysian Government) with at least A2 in English and Mathematics and B3 in Physics taken at one sitting. (Those from the Arts stream should have at least an A2 in General Science); or possess a Diploma/Degree in Engineering or Science-related disciplines with CGPA 3.0 and above and at SPM level scored at least a B4 in the subjects mentioned above taken in one sitting”
  • the word-of-mouth started among aviation lovers like there
  • it’s a truly viral HR campaign: it’s so original that I read it on a French media
  • it embraces 2009 issues: your job is not only what you do, it’s also how you promote it and do its PR, moreover in a changing world

Inspiring flight !

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