Donald K. Wright & Michelle D. Hinson on how social media change PR practice

by Laurent François

Donald K. Wright (Boston University) and Michelle Hinson (Institute for Public Relations), published in 2008 a report focusing on how technology and social media have changed PR. Many questions were asked to PR practitionner, in order to get a good statement on how companies perceive blogging.

Many good insights. It finishes like that:

And, as one wrote, social media “have provided an opportunity to truly put the public back into public relations by providing a mechanism for organizations to engage in real-time, one-to-one conversations with stakeholders. Additionally, they serve as a focus group of thousands, allowing offline communications to be more relevant.”
Blogs & Social Media – Public Relations Journal – Vol. 2, No. 2, 2008 19

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