That’s one of the main recent American influence in terms of communication: the Obama 2.0 campaign is perceived in Europe as the path to follow.
We’re far from what US experienced, but the European Parliament decided to move forward in social web:
“Ahead of the June 4 to 7 2009 European elections, the European Parliament has created profiles on online social media (Facebook, MySpace and Flickr)(…)”The core message remains the date of the elections and the impact of European Parliament decisions on the daily lives of Europeans.”
In addition to its special European election website, launched last January, the European Parliament has now opened a profile on the Facebook online community (which has more than 175 million users), and another on the MySpace platform (more than 250 million users). A Flickr photo stream is also available with a daily updated selection of photos of the 3D installations and of the “Choice Boxes” (a facility from which people can send their own video messages to MEPs) in all EU countries(…) In addition, a promotional campaign, with electronic banners using the colours and imagery of the communication campaign, alongside ad-words in search engines, will run in May 2009 on websites and networks across Europe. A campaign will also be conducted within the MySpace network to link to the EP’s MySpace profile.”
And national policians also get involved:
“According to the website Europatweet, a website monitoring and cataloguing the current and/or prospective MEPs on twitter, there are currently 76 current or prospective Members of the European Parliament on Twitter.
That being said, twitter is not the holy grail of campaigning, but rather an additional tool which may both help, or hurt MEPs in their quest for re-(s)election. Earlier this year,Graham Watson, leader of the ALDE group drew quite some criticism from the online community when he revealed that it was no-one other than his… wife, who was doing his tweeting.”
Good news…even if at the moment the national prism monopolizes the debates.
- to be present in diverse web hubs of communication is the minimum
- it does not substitute the value proposition and the necessary political divide you want to achieve
- it can potentially improve the gap between European issues and national citizens:
How come? Because it’s highly complicated for an institution to talk in a one-to-one manner, and easier for politicans to do so: