After “Simone elle est bonne,” it’s definitely time for French pop stars to endorse a brand message! Yelle takes the mic for Dove.
Lipdub contests on the landing page: classic but it can probably work thanks to Yelle fame
Is it really a “fresh” idea? Not so much: songwriters for ads are a vintage trick. But what social web can add is experience, the story to tell around, interactivity.
About experience, you can translate Stéphane Lautissier analysis on Green Eyes World, a kind of online “Pop idol” for Sprite.