Yelle goes Fresh for Dove: popsingers and storytelling for brands

by Laurent François

Yelle – Go Fresh
envoyé par FunZZ

After “Simone elle est bonne,” it’s definitely time for French pop stars to endorse a brand message! Yelle takes the mic for Dove.

Lipdub contests on the landing page: classic but it can probably work thanks to Yelle fame

Is it really a “fresh” idea? Not so much: songwriters for ads are a vintage trick. But what social web can add is experience, the story to tell around, interactivity.

About experience, you can translate Stéphane Lautissier analysis on Green Eyes World, a kind of online “Pop idol” for Sprite.

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