“I can’t believe this dude did this!! That poor dog… What an asshole. That little puppy is cute though, right? These kind of people make me sick… There oughta be a law against people hurting helpless animals… and people, for that matter.
Hey, guess what…? This isn’t real. It’s a viral for Climate Change. The dog represents the poor people in the world who are effected most by climate change and the dude in the suit represents the people who have both the power to destroy and save them. The guy in the white shirt is the same as the guy in the suit – literally and figuratively. I wanted to show people how it feels to be just a few moments short of stopping something terrible from happening. That’s where we as a world are headed right now, in my opinion.
CLICK TO MAKE A CHANGE IN THE WORLD AND SIGN THE ONLINE PETITION TELLING THE WORLDS’ LEADERS THAT WE DO CARE ABOUT SETTING TOUGHER STANDARDS ON EMISSIONS AND THAT GLOBAL WARMING IS REAL AND SCIENCE IS NOT SOMETHING TO BE MADE INTO A PARTISAN ISSUE.
This video has been made for Oxfam GB as part of the YouTube Cannes Young Lions Ad Contest.
No puppies were hurt in the making of this, I love animals.”
I had a great discussion with a young journalist at lunch, mentioning that she was pretty upset to know how to recruit a community manager for her online magazine, and how to insert this new position at the best place.
Funny enough, many companies gave this job to young people (maybe bright!) but who did not have the right to talk in the name of the brand, or who more generally were not senior enough to decide.
So as the community management was kind of unmotivated enterprise function, non-integrated in the whole business value chain.
My opinion is: community management, and more generally digital positions, are not made to remain in an isolated department. They must obviously be integrated as crossmarketing discipline, with the power to take decisions.
Most of the criticisms about social media and corporates is that the company is not engaged enough, and that social media marketing appears at the very end of the whole process. So flip-flop the problem, implement social media at the early stage. And I bet you you’re gonna make business (damn! I know sound like an old 80s sitcom grand-daddy).