Archive for May, 2009

May 30th, 2009

Exsonvaldes blogs you tour, live from Paris.

by Laurent François

Exsonvaldes – A Day Like Today from Thien Nguyen on Vimeo.

Exsonvaldes – Take On Me (cover A-HA) from Thien Nguyen on Vimeo.

Exsonvaldes blogs You tour, Paris 2009, a day like today.
The band rocked my apartment, with some happy-few bloggers :p like Greg, Jade, Cristian, Angie, SO‘, and of course Thien.
A great way to promote and share the music between their communities and new people.

Well done, thanks again for coming by.

International bloggers: you MUST discover this band.

May 29th, 2009

Ad of the day #1: Guy Microwaves Puppy-Oxfam GB for YouTube Cannes Young Lions ad Contest

by Laurent François


“I can’t believe this dude did this!! That poor dog… What an asshole. That little puppy is cute though, right? These kind of people make me sick… There oughta be a law against people hurting helpless animals… and people, for that matter.

Hey, guess what…? This isn’t real. It’s a viral for Climate Change. The dog represents the poor people in the world who are effected most by climate change and the dude in the suit represents the people who have both the power to destroy and save them. The guy in the white shirt is the same as the guy in the suit – literally and figuratively. I wanted to show people how it feels to be just a few moments short of stopping something terrible from happening. That’s where we as a world are headed right now, in my opinion.

Click Here to sign the petition www.oxfam.org.uk/climateaction

CLICK TO MAKE A CHANGE IN THE WORLD AND SIGN THE ONLINE PETITION TELLING THE WORLDS’ LEADERS THAT WE DO CARE ABOUT SETTING TOUGHER STANDARDS ON EMISSIONS AND THAT GLOBAL WARMING IS REAL AND SCIENCE IS NOT SOMETHING TO BE MADE INTO A PARTISAN ISSUE.

This video has been made for Oxfam GB as part of the YouTube Cannes Young Lions Ad Contest.

No puppies were hurt in the making of this, I love animals.”

May 28th, 2009

From talent quest to blogger’s apartment tour: Canalblog rocks the WOM!

by Laurent François

Canalblog, a great French blog networks decided to organise a very original promotion for Exsonvaldes band. It’s called (excuse my translation) “why not home?”.

The idea is that the band is going to organise live concerts in fans’ houses, if they own a blog. So as this marketing but cultural campaign is very relevant:

  • it builds a deep relationship between the fans, their friends and the band
  • it values the blogger (it’s happening in my own house!!!)
  • the blogger is a kind of point of entry between the band and the networks he owns
  • it generates attention (why not in MY apartment?)
  • it leverages a deep word-of-mouth in real life but thanks to social-media as accelerators

Great project from my point of view.

And guess what: they play in my place tomorrow evening!


Exsonvaldes – Lali
par Exsonvaldes
May 27th, 2009

Turkey: social media usages and conversations among Europe’s highest

by Laurent François

ComScore provides very relevant stats about web usages in Turkey :


Country Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor
Germany 40,000 22 2,601
United Kingdom 36,820 29 2,482
France 36,348 28 2,971
Russia 31,303 15 2,228
Italy 21,230 19 1,790
Spain 18,636 25 2,398
Turkey 17,762 32 3,044
Netherlands 12,009 25 2,712
Sweden 5,671 25 2,712
Belgium 5,470 19 2,032
Switzerland 4,439 20 2,011
Austria 4,403 14 1,562
Portugal 3,774 19 1,725
Denmark 3,429 18 1,890
Finland 3,174 26 2,777
Norway 3,007 21 1,921
Ireland 1,749 17 1,

Turkish web users seem to be fond of blogs, social networks, social media etc.

Top 15 Internet Properties in Turkey*
Ranked by Total Unique Visitors (000)
Total Turkey, Age 15+ – Home & Work Locations

April-2009

Source: comScore World Metr

Property Total Unique Visitors (000) % Reach
Total Internet Audience: Turkey 17,762 100%
Google Sites 16,003 90%
Microsoft Sites 15,516 87%
Facebook.com 12,770 72%
DOL 10,055 .
Milliyet.com.tr 8,579
Blogcu.com 8,285 47%
Mynet A.S. 7,852 44%
AOL LLC 7,577 43%
Hurriyet 6,835 38%
Yahoo! Sites 6,549 37%
Wikimedia Foundation Sites 6,516 37%
Izlesene.com 5,431 31%
FRMTR.COM 4,413 25%
Gittigidiyor.com 4,346 24%
RapidShare AG 4,334 24%

But how come we’re surprized when we read these insights?

Because language is a true barrier. To quote Amartya Sen, these feeds can “crosse each other like boats in the night“.

The world’s liquid, not flat

May 26th, 2009

Digital is not an isolated department, but a crossmarketing one

by Laurent François


I had a great discussion with a young journalist at lunch, mentioning that she was pretty upset to know how to recruit a community manager for her online magazine, and how to insert this new position at the best place.

Funny enough, many companies gave this job to young people (maybe bright!) but who did not have the right to talk in the name of the brand, or who more generally were not senior enough to decide.

So as the community management was kind of unmotivated enterprise function, non-integrated in the whole business value chain.

My opinion is: community management, and more generally digital positions, are not made to remain in an isolated department. They must obviously be integrated as crossmarketing discipline, with the power to take decisions.

Most of the criticisms about social media and corporates is that the company is not engaged enough, and that social media marketing appears at the very end of the whole process. So flip-flop the problem, implement social media at the early stage. And I bet you you’re gonna make business (damn! I know sound like an old 80s sitcom grand-daddy).

Excuse my 80s.