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David Alston from Radian 6 shares great tips and do’s for a clever and relevant social media monitoring. I pretty like his social media maturity scale.

“VP marketing David Alston did a great job kicking things off at Dell’s Executive Social Marketing Bootcamp that [they] co-sponsored with Bazaarvoice by leading with the Top 11 things that cause companies to not start in social media, and he ended it up with the Top 11 things that companies should listen for.”

To be read!