Archive for May 18th, 2009

May 18th, 2009

An influence landsape framework

by Laurent François

Ross Dawson has just released an Influence Landscape Framework. As any visual, everything’s very segmented, but I really like the “driving forces” side:

“A wide array of forces are shifting value and attention to the influence landscape and from traditional media, advertising, and marketing.”

I really like the fact that offline vs online is out of the scope (because the driving forces are in fact rooted in people’s daily life, not in a specific space), and that every unit can potentially be the most influential one: it demonstrates one more time the power of listening what people say in social web, and that your referent source can be…anyone.

May 18th, 2009

Ad of the day #15: Make the girl dance, Pierre Mathieu

by Laurent François

For the launch of a new song, the French electro group Make The Girl Dance releases their new video for the hit single, Baby, Baby, Baby. It’s probably one of the big buzz of the year in France: the street is pretty famous in France, and making pretty girls walk naked on it…makes the buzz buzz !

Is that French touch?

They talk about it: