Archive for May 19th, 2009

May 19th, 2009

100 marketing buzzwords in 2009

by Laurent François

Marketers always create new words. It’s both “bullshit” & relevant. Because these words are linked to our current context. For instance, in 2008, according to Jive, ROI was the 3rd buzzword. It’s now 11th. It may prove that there a cultural slide into the fact that marketing must go back to public, that it’s not only an automatic system. And so comes “value justification” as the n°1 hit of all the buzzwords. Here’s the ranking:

Top 100 Marketing Buzzwords of 2009

  1. Value Justification – this was a hot buzzword/phrase in late 2008. We expect that this “buzzword” will continue to be on the lips of many marketers and business owners in 2009.
  2. User Engagement – engagement was #9 on our list a year ago but has jumped up into the number two position this year as companies will be working that much harder to get users to engage with their content on their websites.
  3. Business Objectives – in 2009, you can expect to hear a lot about defining business objectives as organizations proceed with lean initiatives.
  4. Lean – you’ve probably already heard that 2009 is going to be a lean year from the economy to budget spend. After a tough 2008, many organizations will be looking towars lean initiatives to ensure that their organizations remain competitive and profitable.
  5. Benchmarking – rounding out the top 5 is benchmarking as companies will be focusing on their direct competition to try and measure their own success.With that here is how the rest of the top 100 play out:
  6. Personalization
  7. Incremental Improvement
  8. Success Metrics
  9. User Intent
  10. iPhone App
  11. ROI
  12. Blended Search
  13. Value Add
  14. Lead-Gen
  15. Brand Identity
  16. Twittering
  17. Bail-out
  18. Visibility
  19. Digital Marketing
  20. Strategy – one of the most mis-used buzzwords out there.
  21. Conversion Analysis
  22. Online Budget
  23. Value Stream
  24. Social Networking
  25. Actionable
  26. Usability
  27. Viral Marketing
  28. Consumer Appeal
  29. Merger
  30. Off-line vs. Online
  31. Low-hanging fruit
  32. Share of Voice
  33. Content Optimization
  34. Integration
  35. Re-skilling
  36. Quality Score
  37. Long-tail
  38. Wiki
  39. Head (keyword)
  40. Online Marketing
  41. Blogging
  42. Best Practices
  43. Cutbacks
  44. Benchmark
  45. Torso (keyword)
  46. SEO 2.0
  47. Business-to-Everybody a.k.a B2E
  48. Site Architecture
  49. Buying Funnel
  50. Mobile
  51. Brandstorming
  52. Below Zeros
  53. Webmaster Tools
  54. Loyalty
  55. Demand Creation
  56. Web Analytics
  57. Simplification
  58. Restructuring
  59. Corporate DNA
  60. Dollarization
  61. Downtrending
  62. Video Optimization
  63. Web Conferencing
  64. Semantic Mapping
  65. Bounce Rate
  66. Alignment
  67. Keyword Research
  68. Lifelong Value
  69. Online Evangelism
  70. Recession Proofing
  71. Mobi
  72. Consumer Retention
  73. Organic Search
  74. Segmentation
  75. Online Video Ads
  76. SEM
  77. The Obama Effect
  78. Deferred Success
  79. Win-Win
  80. Calls to Action
  81. Website Re-design
  82. Emotional Ecomomy
  83. Greenlining – the process of going green in the office as a method of improving the working environment
  84. Mobilization
  85. Facetime
  86. Waste Identification
  87. Measuring Value
  88. Trended Analysis
  89. Enterprise Marketing
  90. Voice of the Customer
  91. Empowerment
  92. Holographic Conference
  93. Google Recession
  94. Employee Surfboarding
  95. Work in Progress
  96. Re-engineering
  97. Budget Checking
  98. Redeploying Assets
  99. Return on Invested Capital (ROIC)
  100. Embedding
May 19th, 2009

Words are power and capital

by Laurent François


2nd March 2007 – Words
miss southpaw

Themos made a great job: he analysed the most popular Twitter accounts, and got into bio information and words that are used. Here are his conclusions:

Student appears to be correlated with low popularity accounts.
Engineer also appears to exist often in low popularity accounts although the correlation was not found to be as strong as for students.
Common words existing in popular users Bio appear to be the following : social, media, marketing, CEO, founder, author, entrepreneur, blog, twitter, news, writer, internet.

And even more interesting, in his previous post he went into the semantics that users chose:

Some of the words -and their synonyms- that were found to be associated with very low follower counts are :
- Sleep, Hate, Damn, Feeling, Homework, Class, Boring, Stuck
A total of 63 words and 25 phrases were found having either a positive or negative association with the followers count. Interestingly, specific phrases that communicate any kind of opportunity are also associated with high number of followers. “Thank you” is highly related with a user’s large popularity.

So what does it mean ?

  • People are looking for value added, so as your daily life does not seem to really matter
  • People are looking for gentle manners: if you’re kind with people, they will support you and follow what you say

That’s why if people are looking for value added, they’re looking for deeper sentences. And for deeper words.

Words are power, and therefore capital on Twitter: the more you give value added through words and relevant information, the more followers you have.