An influence landsape framework

by Laurent François

Ross Dawson has just released an Influence Landscape Framework. As any visual, everything’s very segmented, but I really like the “driving forces” side:

“A wide array of forces are shifting value and attention to the influence landscape and from traditional media, advertising, and marketing.”

I really like the fact that offline vs online is out of the scope (because the driving forces are in fact rooted in people’s daily life, not in a specific space), and that every unit can potentially be the most influential one: it demonstrates one more time the power of listening what people say in social web, and that your referent source can be…anyone.

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