I had an interesting conversation with Dominique from eCairn, who was pretty surprised that I was promoting a fan-page.
Out of the campaign, what’s pretty interesting is the reaction of my Facebook friend:
I don’t fit in what he expected from me.
Isn’t it a limit of Facebook: you can’t manage in a public way all the relationships you own, because you can’t be the same person for everybody. You share different interests, different affinities that can’t match with ALL your friends.
So can brands that are not consensual be promoted thanks to Facebook?
There’s a dilemna:
- the more friends you have, the more complicated it is to satisfy them all
- the more brands you like, the more you can make your friends angry
To be followed, and thank you Dominique !