Archive for June 7th, 2009

June 7th, 2009

Kid Cudi Vs Crookers – Day ‘N’ Nite Marketing clip #1

by Laurent François

New category on this blog: marketing clips that talk about our insumers’ society

Kid Cudi was recently interviewed after NBA all-stars altercation (he was invited for a Reebok party and wanted to wear Nike) :

“It was never about Reebok, the brand or anything like that. Nike don’t always make the dopest shoes, no brand makes dope shit all the time. I was opposed to the shoes they tried to give me—I didn’t like them. I didn’t get into because it was Reebok people, I got into it with one individual who approached me the wrong way. I’m a man at the end of the day. I’m not a fighter, I don’t like violence—hell, I don’t even know if I know how to fight.”

When our idols tell us that they only become ambassadors when they truly believe in a brand…

have a good Sunday (from cloudy Paris)