Here’s an exemple of a famous brand with an online reputation jeopardized. Julien yesterday tweeted :
“Les ‘fans’ de Veolia environnement sur Facebook sont toutes quasi nues! Veolia dans le porno? http://tinyurl.com/mqk9aj”
Some examples of active Veolia environnement fan-page members:
Lana Lopez
Anissa Sanchez
Nothing to worry too much about, but the sign that when citizens want to hijack a brand reputation, they can do it easily, moreover if they don’t have a community of allies.