Market, trust and social media

by Laurent François

Read in Business Week:

“With or without structural reforms, more assertive boards of directors can help shareholders feel like they have an advocate. “The board and senior management need to have a relationship of trust,” says Michael J. Missal, a partner at law firm K&L Gates.”

Funny enough, this is really close to what we can read about social media marketing. That can lead to this idea:

  • if shareholders are first citizens and therefore insumers, there’s a need to answer the questions they ask in social media
  • finance communications mustn’t be just a classic shareholders/press/companies discussions but a social web/shareholders/press/companies loop
  • this diagram can help in going back to core competences and identify on what companies should communicate to shareholders

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