"since we entered Twitter, I think the definition of public diplomacy has changed" David Saranga

by Laurent François


“since we entered Twitter, I think the definition of public diplomacy has changed”

According to David (Consul for Media and Public Affairs at the Israeli Consulate in New York ) , if in the past, we had to convey messages to third parties, now we could directly talk to the relevant public.

It’s true to a certain extent:

  • you still need to be “respectable” enough to be conveyed
  • you also need traditional media to “sacralize” your views
  • but it’s right, more and more journalists are on Twitter and social media anyway
  • there’s a war for the storyline about the information: now governments can bypass tradional press in order to give their views

A new influence era to be carefully watched!

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