“since we entered Twitter, I think the definition of public diplomacy has changed”
According to David (Consul for Media and Public Affairs at the Israeli Consulate in New York ) , if in the past, we had to convey messages to third parties, now we could directly talk to the relevant public.
It’s true to a certain extent:
- you still need to be “respectable” enough to be conveyed
- you also need traditional media to “sacralize” your views
- but it’s right, more and more journalists are on Twitter and social media anyway
- there’s a war for the storyline about the information: now governments can bypass tradional press in order to give their views
A new influence era to be carefully watched!