Super Hero Barack Obama. Towards a lame buzz?

by Laurent François

Political communication has experienced (again!) a new way, thanks to President Obama:


Earlier in the evening, Obama and the crowd enjoyed a two-minute animation film depicting U.S. President Barack Obama as a superhero who has come to “save the day, fixing all the woes from the economy to foreign threats. The video was produced by Jib Jab Media who have a history
of producing entertaining political animated sequences.

“When Johnny comes marching home” is the viral video’s music. Is that really pure humoristic / funny piece for a cool annual dinner with the press corps? Few thoughts:

  • this song “when Johnny comes marching home” has been sung since 1863. It’s a Civil War son. So as a war song
  • Virtual Comic-nication and Real Politik seem to go well together: “Le style Obama consiste à adopter une attitude «cool» et ouverte, en jouant sur une modestie qui parfois fait place à une grande fermeté de langage
  • Fine inspires me : “A baseline marketing truth is that any successful ad campaign is seized upon by zillions of imitators. I once had an exasperated movie marketer tell me that many higher-ups were fixated on the kind of stealth Web campaigns employed by The Blair Witch Project or the ill-fated Snakes on a Plane, apparently not comprehending that what works for low-budget horror films may not translate to an 18th century costume drama. Marketers have Obama on the brain because there aren’t many other marketing success stories right now. (And also because, as a largely wealthy and cosmopolitan group, they probably voted for him.)“. President Obama does not sell yoghurts. The promise he makes in his communications can be very disappointing in the long term

Let’s see if after all these revolutions, President Obama is not introducing a new notion: lame buzz (after lame duck).

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