Archive for July 20th, 2009

July 20th, 2009

Turkish 2.0 revolution

by Laurent François

I’m just back from Istanbul (Turkey) and I’ve been impressed. We already knew that Turkish people discuss a lot online.

And in Istanbul, I had many surprises:

  • mobile phone operators like Turkcell invested a lot to provide 3G offers
  • communications (ads, PR etc.) to the diverse publics are very pedagogic and rational. 3G is not presented as a dreamworld, it’s explained as a useful and pragmatic technology for your specific needs. It’s good to see this kind of message, whereas in France I feel like there’s a distortion between what we pay and what is promised
  • Wi-Fi are opened or not secured in many streets: it can seem like a “pirat culture” but in fact this true sharing habit leads to more online consumption. Isn’t it the top of the top to be able to smoke a narghilé and be on Amazon without having to pray for some internet connection?

To sum up: a social Turkish web based on true people’s expectations…