Here are the very last results published by ComScore :
|Top 20 Highest Engagement Social Networking Country Audiences
Ranked by Average Hours per Visitor*
Total Worldwide, Age 15+ – Home & Work Locations
Source: comScore World Metrix
|Country||Average Hours per Visitor||Average Pages per Visitor|
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Russians are number ones when it comes to average hours on social networks + page views.
Russia is badly known concerning web usages. It comes from the fact that Russian language is pretty bounded, and that in our little Twitter-world, mostly in English, there’s not much interaction between this part of the world and us, whereas it’s probably one of the most important trend.
Several explanations for that:
- Russia is a continent, so as there’s a big need for communication among the population
- Russia has a big history in technology
- Russia needs to have its word in the social web storyline (vs English storytelling)
Here’s a proof thanks to Wefollow ranking of Russian Twitter users, that are not representative of the web phenomenon that Russians experience.