Paris, 7pm in the Zara store, on Rivoli Street. A Saturday in March.
Fashionistas are there with their crews. They test trendy denims, trousers, shirts etc.
The music is good…and some girls are alone, in the fitting room. No matter but…But most of them have a smartphone, an iPhone. And they shoot themselves, share the pictures on Facebook, through email, through messengers.
Something had changed.
The fashionista could have seen this video before going shopping:
Charly, une modeuse-blogueuse au Forum des Halles !
envoyé par notreforum. – Regardez plus de courts métrages.
She could have compared her thoughts and desires with Charly on her blog to deepen the conversation.
She then could have organised an event on Facebook to go shopping and warn her friends that she needed them to chose her new clothes.
Her friends could have told her that they had found the same denim on an online retailer but with a special offer.
Nonetheless, the Fashionista could have wizzed them and could have claimed that she still likes impulsion, intuition.
Her friends commented it several times on her blog.
I feel like social media became just a little bit more social real this year.