Archive for August, 2009

August 31st, 2009

Urban Outfitters, Polaroid and the Impossible Project

by Laurent François


What Urban Outfitters decided to do is just enormous:

The Impossible Project is excited to announce an exclusive cooperation with Urban Outfitters, who support us and launch an exclusive Polaroid product on August 21 in selected USA and UK stores. Visit their blog to learn more about it – and rush into their stores to grab one of these exclusive items!

What’s “the Impossible Project” about?

“The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.”

And to save jobs & a certain spirit of photography.

So guys…just buzz it around!

August 31st, 2009

Why citizens need to be active towards marketers!

by Laurent François


We talk a lot about what marketers should do to improve their clients ROI (or ROE) in social media/web.

But I truly think that citizens &/or consumers themselves need to improve their activities towards brands & marketers to…maximize their purchase powers.

How come?

  • marketers like easy-going campaigns & strategies: if we citizens don’t challenge them, we won’t get better services
  • marketers read many studies. A lot of them are at least crap, at worst wrong. So if you want to improve their scope of knowledge, answer to questionnaires. And if you feel like some questions infringe your privacy, tell them
  • marketers are first citizens: engage conversation with them. Ins-pire/sult them, make them be your own ambassadors in the marketing departments of the brands you want to target. Convince them & get your money back

Here we go! Just few quick thoughts. If you have more ideas: develop them!

August 28th, 2009

Twitter: usages and stats by eMarketer (August 2009)

by Laurent François


An interesting study about usages & stats on Twitter :

So Twitter is not a teenage tool, as 69% of users are 20-60+ years old

More interesting: a wide majority of users only follow few people (less than 100). It aims to prove that the value added of Twitter remains in the people you’re able to follow.

This trend is confirmed by the fact that a majority of users…don’t tweet at all!

At the opposite, 1,13% of Twitter users can be defined as Hardcore users: there’s a concentration effect among those guys.

To be followed

August 27th, 2009

French media Tycoon PPDA supposed to launch a predictive news website

by Laurent François


It’s Mry who launched the info that is now buzzing everywhere in France

PPDA, the famous former TV star prime time journalist is supposed to launch a predictive news website

here’s the summary:

“Ce site qui verra le jour dans les semaines qui viennent et dont le nom n’est pas encore connu pour l’instant se veut original, nous dit-on. Alliant l’analyse de l’actualité et une vision de l’avenir, ce site se veut en effet analytique et prospectif. Attendons de voir.”

But predictive news, what’s in a name?

HubDub gives first details:

“The basic idea is that Hubdub posts questions, you predict which answer will win and then if you are correct, you receive credits that help you reach the leaderboard. Hubdub launched at DEMO earlier this year and SomewhatFrank and TechnicallySpeaking have good overviews of how the service works. Hubdub CEO Nigel Eccles noted that over 2 million “Hubdub dollars” are traded daily within the network.”

An upgraded poll? Well, it can go a bit further. It can cross & match diverse data from common sense + rough or hard data. A good example for police & politics:

“Police services often use predictive analytics to identify and predict patterns of criminal behavior to help forecast which minor crimes are most likely to escalate into violence. By investigating dispatch data, the police can also create models that pinpoint crime “hot spots,” so they can place tactical units where they anticipate crime is most likely to occur. The Richmond, VA police department provided the results of this kind of predictive analysis to detectives and saw a 20-30 percent decrease in violent crime and homicides in a 12-month period. This technology has also been used in political campaigns to zero in on likely voters to determine what campaign messages have the greatest impact on undecided voters.”

A kind of digital monitoring, but that does not aim to tell the big trend & emerging signals, but that aims to predicts the future events.
Predictive news are also a great opportunity for marketers, as it wants to provide a “perfect” home page to users. So as the ads would be fully context-related. Or more precisely content-individual related
To be followed. You can play on this site.

August 26th, 2009

Influential Style Blogs: French bloggers pretty good worldwide!

by Laurent François

credits: @ Garance Doré

Signature9 hast just released its top 99 influential style blogs all over the world.

French bloggers are well ranked:

Some interesting points:

  • bloggers who write in English get a great advantage: their views become worldwide
  • the style & fashionista communities are amazingly active in France: your whole life won’t be enough to read just one day of style blogging in French
  • the way those blogs are made are pretty close to US famous ones