Archive for August 6th, 2009

August 6th, 2009

Twitter down: a new communication paradygm

by Laurent François

We’ve all (I mean, mostly the English speaking world…) experienced today a world without Twitter. No possibility to “tweet” with our networks, no possibility to get the last infos in a lazy but active way.

Great moment, after all, because as Eliot on Wired wrote:

“The world won’t come to a complete standstill as a result of the Twitter outage, of course, but its impact will be felt far and wide. The popular short messaging service has become an integral part of the communications ecosystem — our first question was, how do you confirm Twitter is down without Twitter? — and from its millions of inveterate users, we expect an outpouring of pent-up Tweeting when this gets sorted out.”

No possibility to share quickly the last news: what’s happening now?

Crucial and awful feeling: we cannot know anymore everything in a second. Our path to the proper access was for a while wrong. While you’re working, even going on Google can be too demanding.

Social media is about people talking to people, through a technology though. Happy to have learn again that other means exist, and probably exist more than instant microblogging and microsharing.

Think big, stop only Tweeting!


August 6th, 2009

Following on Twitter French magazines for women

by Laurent François

Deedee (a very famous French blogger) listed the various Twitter accounts used by the main online female magazines (check out her views on her blog). MarieAmélie also mentioned that the list must include accounts from journalists themselves who play a crucial role to manage communities of readers/follwoers”

One insight has to be kept in mind:

“Surtout, surtout, le compte Twitter d’un magazine ou d’un site doit offrir un supplément d’âme, en utilisant le ton qui lui est propre, bien-sûr, mais aussi en diffusant des infos un peu moins “mainstream” que celles que l’on peut aujourd’hui trouver sur une grosse partie des comptes Twitter…”

So as your twitter account is maybe a great way to alert your followers that there are new articles/posts, but it really aims to widen the magazine experience, to touch new circles, to give a tone and a style. And that’s probably why I follow some of these accounts.