Archive for August 31st, 2009

August 31st, 2009

Urban Outfitters, Polaroid and the Impossible Project

by Laurent François

Citizens!

What Urban Outfitters decided to do is just enormous:

The Impossible Project is excited to announce an exclusive cooperation with Urban Outfitters, who support us and launch an exclusive Polaroid product on August 21 in selected USA and UK stores. Visit their blog to learn more about it – and rush into their stores to grab one of these exclusive items!

What’s “the Impossible Project” about?

“The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.”

And to save jobs & a certain spirit of photography.

So guys…just buzz it around!

August 31st, 2009

Why citizens need to be active towards marketers!

by Laurent François

Citizens!

We talk a lot about what marketers should do to improve their clients ROI (or ROE) in social media/web.

But I truly think that citizens &/or consumers themselves need to improve their activities towards brands & marketers to…maximize their purchase powers.

How come?

  • marketers like easy-going campaigns & strategies: if we citizens don’t challenge them, we won’t get better services
  • marketers read many studies. A lot of them are at least crap, at worst wrong. So if you want to improve their scope of knowledge, answer to questionnaires. And if you feel like some questions infringe your privacy, tell them
  • marketers are first citizens: engage conversation with them. Ins-pire/sult them, make them be your own ambassadors in the marketing departments of the brands you want to target. Convince them & get your money back

Here we go! Just few quick thoughts. If you have more ideas: develop them!