Last year, I had a very bad experience while I was flying to Greece for WPP Stream 08.
About one year later, things have pretty evolved, in a good way:
- the Greek airport provides free wireless internet, and many useful information on the home pop-up
- you can now have a diet coke in boarding zones
Nonetheless, whereas everybody’s talking about experience marketing, we’re far from that, at least in Europe:
- very few facilities
- very few interactions & entertainments, whereas you do have spare time btw 2 flights. For instance, in Paris CDG airport, the 2 arcade-games were a hit for young kids: parents were happy, and other travelers were able to have some rest
So little question: why economic class would get only cheap services, whereas we’re living in the iPhone age and smartphones era?