Archive for August, 2009

August 25th, 2009

E-Reputation French market map

by Laurent François


A very clever analysis of the “e-reputation” French market. Not all the agencies or monitoring providers are present, but it’s a very good starting point.

August 25th, 2009

Aubade ; lesson #100 revealed in Paris on September, 24th

by Laurent François

lecon

The famous lesson #100 will be revealed on September, 24th, in an Aubade flagship in Paris.

In addition, a concept book collector will be available @ Palais de Tokyo the day after. The benefits will be given to Sidaction (a NPO against AIDS).
It’s sometimes good to live in Paris…

August 24th, 2009

French top social networks according to IFOP

by Laurent François


Citizens!

Forget about Twitter, hi5, or even MySpace! According to IFOP , the 2 social networks champions would be “copains d’avant” and trombi.com.

It’s very interesting to see that 2 Franco-French are the 2 first networks. Moreover, the study confirms that there’s a wider sociodemographical diversity in Copains d’avant, compared to Facebook.

Great to see that despite flavor of the month, what really matters is the local perception of social web tools.

August 24th, 2009

Enlarge your…relevance in advertising!

by Laurent François

Citizens!

In France, there’s an old quotation that says that all the small things are cute things.

All the things that are small are cute.

A very recent survey proves that this principle is also true for web ads.

“Small display ads which appear within the body of a web page’s content have greater impact than larger, more intrusive ads that surround content, according to a survey by Dynamic Logic. In a sample of 2,390 display campaigns over three years, smaller placements such as ‘half banners’ and ‘rectangles’ were found to be more effective than larger, more expensive placements. The large ads included ‘leader boards’ and ‘skyscrapers’.”

Now the question is no longer how to be the more technically “visible” but the more relevant. Context matters, moreover in advertising

August 23rd, 2009

Social Media Addicts Association by Sony Vaio

by Laurent François

A brilliant video found & analysed by Thien:

“Pourquoi croyez-vous que les marques réfléchissent autant à se placer sur ces canaux. C’est parce qu’aujourd’hui la grande majorité des gens qui utilisent Internet sont susceptibles d’être concernée et qui plus est de se sentir impliqués sur toutes ces plateformes.”
(translation: why do you think that brands invested social web? because people on it are ready to be concerned & engaged in all those platforms)”

And for all the social media addicts, here’s the platform!