What Urban Outfitters decided to do is just enormous:
The Impossible Project is excited to announce an exclusive cooperation with Urban Outfitters, who support us and launch an exclusive Polaroid product on August 21 in selected USA and UK stores. Visit their blog to learn more about it – and rush into their stores to grab one of these exclusive items!
What’s “the Impossible Project” about?
“The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.”
And to save jobs & a certain spirit of photography.
So guys…just buzz it around!