What Ray Drecker teaches to marketers: winning tool is not enough

by Laurent François

Just a little glimpse to the brilliant new series “Hung“/

to the question: “what’s your winning tool”, Ray answers “my dick”. He first tries in a very direct way to sell his core competence…without true sucess.

And then, you see diverse issues that Ray has to solve:

  • find a team and a business value chain
  • promote his asset
  • target the right people
  • learn how to better satisfy consumers
  • leverage experience in the long-term (better clients)

This picture, probably a bit provocative, is pretty interesting: whatever you try to sell, you always have to listen first…even for sex.

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