French are more and more consuming online: “an increase of 21% on the previous year” according to ComScore:
|Top 10 Online Retail Sites Ranked by Total French Visitors (000)*
July 2009 vs. July 2008
Total France – Age 15+, Home and Work Locations
Source: comScore World Metrix
|Total French Internet Audience||31,842||38,146||20%|
|Rue du Commerce||3,343||5,754||72%|
|Apple.com Worldwide Sites||2,521||4,852||92%|
It’s interesting to see that fashion & clothing stores are the most visited websites. “Ventes Flash” are an incredible “push” for online sales, as it directly talks to the wallets.
Funny enough, it’s through very direct marketing approach (give me your email, I’ll send you coupons) that the online shopping becomes social.
To be followed!