I had the opportunity this week-end to take part to a conference @Modem summer university – centre party in France (too complicated to get into details) around new possibilities thanks to online activism.
I don’t go too further on my own speech, as a video will be broadcast in few days. Basically, my point was to break 4 stereotypes that are promoted in general opinion about social web:
- “social web is not mainstream nor “real life””
- “you need to make a buzz to be heard in digital political field”
- “the young are the only producers of information”
- “it’s anarchy online”
But what really matters and what really interested me are the questions that the Modem activists asked:
- how to be authentic? aka there are internal debates that must remain confidential, but how to involve observers/citizens in the whole process
- how to centralize and coordinate the actions?
- who are those bloggers?
- how can I leverage at my local level some digital influence
What I really appreciated is the pragmatism they had, and the focus on value proposition:
we have great ideas, we first need to agree on a common storyline, to listen to people in the meantime, and then in probably 2/3 years we’ll be ready for engaging deeply citizens.
And that’s the key trouble trouble, though. As Thierry mentioned in his very negative post about the event:
“avoir une vraie idée dans une vie, c’est beau. Être capable d’en sortir 150, c’est absurde. “
(rough translation: to have a single idea/purpose in life, it’s great. To have 150, it’s absurd/non-sense)
So digital influence work could be a way to change their internal organisation and to help it structure assets, programs, stories. Digital influence is far more than promotion of ideas: it’s a matter of management.
I’ll keep you posted!