"Online PR is all about community"

by Laurent François

Online PR is all about Community from RealWire on Vimeo.

A great job done again by RealWire to explain what online PR is about.

As it is a video, some elements can be missing:

  • the importance of backoffice work, more specifically analytical ressource
  • planning phase: as you can’t know everything from every community
  • the importance of long-term vision: once you’ve given to communities, and that communities gave you something, you have to keep the relationship. Otherwise you’re just a hooker

Well well well citizens! a good animation we’ll use for our lectures, training, and so ever!

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