Gary Vaynerchuk is a Wine guru. Then, as any stereotypical French, I had to watch this video.
His position is pretty interesting:
“it’s insane to ask people to be what they aren’t, that why schools suck”
So he basically advocates to go back to what core competences truly are: passions.
Even if I cannot totally agree (a lot of business are not about passion, but how doing well what is necessary), this statement fits well with social web: driving conversational marketing to the proper place, to online or IRL spaces where they’ll experience something refreshing. And sure, it comes to passion to a certain extent.