Passion that earns money with Gary Vaynerchuk

by Laurent François

Gary Vaynerchuk is a Wine guru. Then, as any stereotypical French, I had to watch this video.

His position is pretty interesting:

“it’s insane to ask people to be what they aren’t, that why schools suck”

So he basically advocates to go back to what core competences truly are: passions.

Even if I cannot totally agree (a lot of business are not about passion, but how doing well what is necessary), this statement fits well with social web: driving conversational marketing to the proper place, to online or IRL spaces where they’ll experience something refreshing. And sure, it comes to passion to a certain extent.


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